Analytical lift for modern teams

Primary Notes is an analytics consultancy

Get access to a multidisciplinary team of data experts on a fractional basis.


 What we do

We help teams Thrive with data

Primary Notes gives your team powerful analytical lift in leveraging data to support your mission. We use cutting-edge techniques and craft clear and compelling data visualizations to support your decision making process.

All work is done by our multidisciplinary team of experts in the sciences and humanities.


What you get

On-Demand access to a team of experts


1.  You get a team of experts including a data scientist, analytics translator, data analyst, and data visualization analyst — all with industry-specific experience.


2. You get focused support on-demand ranging from data strategy, advanced analytics and data visualization. We deliver insights that support your best decision-making.

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3. You get actionable information on strategy and tactics for communications, marketing, sales, operations, and more — our analytics reveal new opportunities.

Read why CIO Magazine thinks you should be outsourcing data analytics.

We’re a team of writers and creatives, not analytics pros. Yet, we understand the value analytics play in supporting and enhancing our work. We partner with Primary Notes to boost our creative insights through real-world data, and to up our overall game. That’s exactly what they do for us, time and time again.
— Tanj Branding CEO

Our services

Making Data Valuable for your team


Data Assessment, Plan and Prep


Advanced Analytics

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Data Visualization

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On-Call Analytics


Case Study #1:


Lux Car Co.

How can social media conversations be used to gain a competitive advantage in the highly competitive luxury hybrid car market?

Learn how we used natural language processing to understand customer sentiment, drive targeted marketing and improve product design for this luxury car manufacturer.

Analytics: Text Mining, Cluster Analysis, Topic Modeling

Read the full case study here.