What works well?
Single color keeps it easy to find what you are looking for
Bar chart is easily to read and intuitive to many readers
What can be improved?
The use of the rhino in the bar chart is busy and slightly confusing (e.g. 2006 and 2007 both have one rhino but represent different totals).
The year highlight unnecessarily draws your attention away from the main bars.
The graphic does not using highlight coloring to draw attention to the most important elements.
The overall feeling of the graphic doesn’t align well with the subject.
Below is our makeover: