Our Work / Branding Agency
Analytics that clarify
Our client, a NYC based global branding agency, was creating an ebook that detailed the social media posting habits a prominent influencer.
We were brought in to provide text analytics that drove the narrative and bolstered the creative insights.
Insight & Impact
Using an archive of all tweets from these influencers, we were able to identify:
patterns in frequency, time and emotion of when they posted
the topics that elicited the greatest and least engagement
the people, places and businesses they tweet about, in what context and with what kind of emotion
articulate their “text signature” - i.e. the words most commonly associated with that author
key terms and topics over time; correlate them to noteworthy events
general and specific sentiment for individual topics and people over time
The impact was a data-driven creative guide for marketers to learn from, be entertained and put into practice.