Our Work / Management Consulting
Analytics that enable
This top tier management consulting firm wanted to re brand their proprietary enterprise-wide digital transformation platform. Working with their agency, we helped them better understand the competitive landscape and ensure the creative strategy aligned to the truth.
Insight & Impact
With our expertise, the team was able to:
deliver a data driven competitive landscape analysis
identify where their own messaging was misaligned with their brand
articulate customer sentiment and deliver compelling audience profiles
articulate their primary competitors messaging strategies and define the white space to explore.
The result? Successful development of a fresh brand identity designed to drive adoption of this large-scale business transformation platform.