Our Work / Management Consulting

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Analytics that enable

This top tier management consulting firm wanted to re brand their proprietary enterprise-wide digital transformation platform. Working with their agency, we helped them better understand the competitive landscape and ensure the creative strategy aligned to the truth.

Insight & Impact

With our expertise, the team was able to:

  • deliver a data driven competitive landscape analysis

    • identify where their own messaging was misaligned with their brand

  • articulate customer sentiment and deliver compelling audience profiles

  • articulate their primary competitors messaging strategies and define the white space to explore.

The result? Successful development of a fresh brand identity designed to drive adoption of this large-scale business transformation platform.